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Empathy
It is important to put yourself in the audience's place.
Imagine their attitude. Are they glad to be there? Are they
comfortable? Understanding your audience will allow you
to connect with them.
Attitude
Is your audience happy to be there or did you have to convince
them to come? Include a statement showing you understand
and share their enthusiasm - or that you are confident you
can make them glad they attended - then do so!
Timetable
Once they start looking at their watches you are lost.
Start and end at a pre-established time. If circumstances
cause you to run late, assure your audience you understand
the value of their time and that the presentation will end
on time. Then speed up or edit accordingly.
Comfort
Is the room cool, hot, noisy, crowded or uncomfortable
in any way. If you have control over improving it do so.
If not mention the mutual discomfort early in the presentation.
Age
Younger audiences require more visual stimuli. Older audiences
may have difficulty hearing or seeing small images. Remember
who your audience is and adjust the presentation if their
age requires it.
Education
Tabloid newspapers are written to a level that junior school
children could understand. This is done deliberately as
easily processed information is more likely to be read.
When presenting, choose language that is easily understood.
Anglo Saxon words are better than Latin ones, for example,
say "got" rather than "obtained". Then your message has
much more chance of being absorbed.
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